Transmedia directors


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SKU: 9781501341007 Category:


‘Transmedia Directors’ focuses on artist-practitioners who work across media, platforms and disciplines, including film, television, music video, commercials and the Internet. Working in the age of media convergence, today’s em/impresarios project a distinctive style that points toward a new contemporary aesthetics. The media they engage with enrich their practices – through film and television (with its potential for world-building and sense of the past and future), music video (with its audiovisual aesthetics and rhythm), commercials (with their ability to project a message quickly) and the Internet (with its refreshed concepts of audience and participation), to larger forms like restaurants and amusement parks (with their materiality alongside today’s digital aesthetics).


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